Blue - AZ Chatbot
Project Name
Artificial Intelligence, UX
Project Type
Collaboration
Arizona State University
Designer
Vishwa & Team
Who is Blue?
Blue is a digital face of water knowledge in Arizona. It's a helpful, approachable, trustworthy avatar designed to guide you - specially the residents of Arizona through vital resources with ease. Built with empathy and clarity, Blue transforms complex water related information into simple, human-centered conversations. It's not just a chatbot, it's our virtual water companion
PROBLEM
The previous version of the AZ Water chatbot was ineffective in delivering clear, accurate, and user-friendly information. Users often encountered broken flows, limited functionality, and confusing responses. This hindered access to vital water-related resources. A complete redesign was needed to improve usability, accessibility, and overall conversational experience.
Old Version
Old Version
Project Timeline
Three phases spread over 9 weeks of academic timeline
Learning
Comparative/Competitive Analysis
User Research
Testing
Feedback Analysis
Interview Coding
Learning
Comparative Analysis
User Research
Wireframes
Lo-Hi Fidelity Designs
After Launch Testing
Analysis
3 weeks
Research
3 weeks
Design Solution
3 weeks
Research
Target Audience
Arizona Residents
Adults
Arizona Municipal Corporation
Home Owners
Family Person
Empathy Mapping
Says
Does
Thinks
Feels
I cannot trust any random source of information
The chatbot is difficult to use
Answers the same thing
Vocal about the issues
Struggles to get the chatbot running
Reloads multiple times
It would be nice if there were links that can help me identify if this is legit
The design lacks communication for emergencies
I have used a chatbot before but not many times
Familiar with the internet and need easy access
Persona Development
Robert,
The Home-Owner
40
Married with children
Tempe, AZ
Resident of AZ for 20+yrs
" I heard from my friends that we get recycled water at home, but I'm not sure if this information is true, and if it is, is it drinkable? "
Emotions
Goals
Concerns
Preferences
Curious
Trust
Concerned
Excited
Find Water-related info based on Zipcode
Find the reservoir levels
Find info about the water that can be used for household chores
Find how much water available for future
Quality of water
Water Allocation for usage
Availability of water
Ecomonical Methods
Easy to use tech
Credible Information
Direct and Simple answers
Information sourced from official websites
Based on the target audience, we conducted interviews and designed the user persona that matches the best, who can answer all the questions to create effective solution
Wireframing & Design
Website & Mobile Application
Re-Designed the UI for better navigation
Added features for better communication
Adding Resources for trust
ASU Brand Colors
View All Features
NEW FEATURE: Emergency Details
Introducing Mobile App
